Waiter's Choice came to us strictly for social media growth — more traffic on Facebook and Instagram. Beyond day-to-day content, we spotted a gap: brides planning weddings search Pinterest for catering inspiration, and Waiter's Choice had no presence there. We built one from scratch. We also took over their Google Business Profile with monthly posts to keep driving traffic back to the website.
Brides plan their entire wedding on Pinterest — including who caters it. Building Waiter's Choice a Pinterest presence put them in front of an audience actively searching for exactly what they offer, well before those brides ever open Google. It's a channel most local caterers overlook entirely.
We refreshed the Waiters Choice Facebook page cover and refined the page details to create a cleaner, more polished, and more professional brand presence. The updated presentation gives visitors a clearer, more cohesive first impression. Compare the original cover with the refreshed design below.








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